http://atvibe.com Tue, 22 Sep 2009 13:30:00 +0000 http://snappages.com en http://atvibe.com/blog/2009/09/22/vibe-media-partners-with-3scale-networks http://atvibe.com/blog/2009/09/22/vibe-media-partners-with-3scale-networks Tue, 22 Sep 2009 13:30:00 +0000 http://atvibe.com/blog/2009/09/22/vibe-media-partners-with-3scale-networks
The 3scale platform is a tremendous compliment to @vibe's solutions for accelerating the web services channel on behalf of our clients. The 'API economy' continues to grow [...]]]>
The 3scale platform is a tremendous compliment to @vibe's solutions for accelerating the web services channel on behalf of our clients. The 'API economy' continues to grow exponentially and we are excited about combining our efforts in supporting our clients to take advantage of the tremendous growth potential these new channels offer.

3Scale Networks:
3scale provides plug and play infrastructure solutions for web APIs for management, monitoring, billing and payments. Based in Barcelona, Spain, and Sunnyvale, California, the company's team is committed to providing high-value, cost-effective solutions for the emerging programmable web.

@vibe media:
@vibe media provides solutions for web companies to help identify and develop the business side of web services integrations - API powered partnerships. We help our clients create new web services channels and accelerate revenue growth. @vibe media is based in Austin, Texas with a presence in Hamburg, Germany.

]]> http://atvibe.com/blog/2009/09/16/steve-sanderson-joins-vibe-as-advisor http://atvibe.com/blog/2009/09/16/steve-sanderson-joins-vibe-as-advisor Wed, 16 Sep 2009 13:37:00 +0000 Charles Dykes http://atvibe.com/blog/2009/09/16/steve-sanderson-joins-vibe-as-advisor
Until recently, Steve served as Vice President of Development and Technology at FiveRuns, a well regarded Austin startup focused in the Rails management space. Steve managed to assemble some of the best Ruby talent in the world under one roof and they were well known in web software circles for providing top notch Ruby solutions. Previously, Steve served in technology leadership roles at Sapling Systems, SAIC and Excite@home.

Steve is currently serving as VP of Product Development for the Rosso Corp, an Austin Ventures seed funded startup in the consumer space founded by Manuel Rosso of IMVU fame.

]]> http://atvibe.com/blog/2009/06/02/interview-with-markus-witte-of-babbelcom http://atvibe.com/blog/2009/06/02/interview-with-markus-witte-of-babbelcom Tue, 02 Jun 2009 15:22:00 +0000 Kevin Dykes http://atvibe.com/blog/2009/06/02/interview-with-markus-witte-of-babbelcom Springstage: Germany Startup Blog [...]]]> Springstage: Germany Startup Blog

]]> http://atvibe.com/blog/2009/04/14/vibe-media-rebrands-as-venture-accelerator http://atvibe.com/blog/2009/04/14/vibe-media-rebrands-as-venture-accelerator Tue, 14 Apr 2009 19:37:00 +0000 Chalres Dykes http://atvibe.com/blog/2009/04/14/vibe-media-rebrands-as-venture-accelerator
Our focus is on startup companies that have launched their initial product release but are still in the formative stage with their business model. This is a critical stage in life of most startups where investors are watching closely to determine where they rank in the overall portfolio. Finding traction here can mean the difference between receiving the next critical round of growth capital and languishing on the vine.

We work with our portfolio companies through a combination of cash and equity, aligning our goals and creating value for our startups that they could not otherwise afford. We help our portfolio companies in retaining executive level business development expertise without adding full time salaries to the budget.

@vibe is based in Austin with operations in Hamburg, Germany.

]]> http://atvibe.com/blog/2009/03/28/german-startups-taking-the-stage http://atvibe.com/blog/2009/03/28/german-startups-taking-the-stage Sat, 28 Mar 2009 11:57:00 +0000 Kevin Dykes http://atvibe.com/blog/2009/03/28/german-startups-taking-the-stage Springstage: Germany Startup Blog [...]]]> Springstage: Germany Startup Blog

]]> http://atvibe.com/blog/2009/03/11/seedstage-studios-accelerator-launches-at-sxsw http://atvibe.com/blog/2009/03/11/seedstage-studios-accelerator-launches-at-sxsw Wed, 11 Mar 2009 18:02:00 +0000 http://atvibe.com/blog/2009/03/11/seedstage-studios-accelerator-launches-at-sxsw Seedstage Accelerator at SXSW Interactive 2009 in Austin, TX. A unique venture accelerator, Seedstage will focus on helping startups achieve revenue acceleration by creating partnerships through connection driven, relationship based business development efforts. As an innovation catalyst, Seedstage is [...]]]> Seedstage Accelerator at SXSW Interactive 2009 in Austin, TX. A unique venture accelerator, Seedstage will focus on helping startups achieve revenue acceleration by creating partnerships through connection driven, relationship based business development efforts. As an innovation catalyst, Seedstage is dedicated to fostering startup growth. The Seedstage Media Channel is also producing a short film documentary series focused on world changing startup innovation. Seedstage operates from a base of operations in Austin, TX as well as central Europe located in Hamburg, Germany. A Seedstage representative will be meeting with prospective startups during the SXSW festival. For more information, check out the Seedstage web site.

]]> http://atvibe.com/blog/2009/03/11/delivering-brand-message-through-content http://atvibe.com/blog/2009/03/11/delivering-brand-message-through-content Wed, 11 Mar 2009 16:08:00 +0000 http://atvibe.com/blog/2009/03/11/delivering-brand-message-through-content Power of Dreams Series . Honda successfully delivers its message in a very powerful and entertaining way.

In a recent Media Post article written by Dave Jackson, senior vice president of ad sales for Grab Networks, he give some greate advice for developing a brand content strategy:


To begin to develop a branded content strategy, I suggest the following process -- the "4 Es of content creation":
Engagement -- The content must first meet a consumer need or desire to get them interested in watching (research can help with understanding consumer content affinities for your audience). Then, and only then, the brand should be integrated in a compelling way that helps pay off the content promise while delivering on the brand promise.

Extension -- Scaling the content to get it in front of the right people. While having the content on the brand's Web site helps reach loyal users, to really make the content work, it needs to be syndicated broadly across the Web based on the audience's content affinities.

Execution -- Embed additional functionality to the video to build engagement with features like recipe prints for food marketers, or buy-it-now links for manufacturers or retailers. Then set up tools to measure the activation from those elements.

Efficiency -- Often the production and syndication costs can be significantly more efficient than a full-blown :30 commercial production. In some cases, a brand can even make a small cpm revenue share on that content.

The skill set of creating compelling branded content should be considered as an evolution both in how we look at advertising messages and how they are distributed versus a radical shift in strategy and capabilities. It will benefit all in the value chain: marketers, agencies, publishers -- and, most important, the consumer -- if we can work together to create branded content that is compelling for the consumer and delivers for the brand.

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